I started YOU Skincare in 2016 because I was tired—tired of the endless cycle of trying product after product, only to be left with more irritation and less confidence. As a lab scientist who struggled with adult acne for years, I knew there had to be a better way. So I created it.
YOU Skincare is a science-led, heart-driven indie brand rooted in one simple truth: clear skin doesn’t have to be harsh. It starts with listening to your skin, nourishing your body, and choosing ingredients that support—not strip—you.
I formulate every product myself, in small batches, with intention and integrity. No fillers, no gimmicks, no overcomplicated routines. Just real results for people who are ready to stop guessing and start healing.
Since launching, women around the world have trusted these formulas to help them break free from the frustration—and finally feel good in their skin again.
If you’re done with the noise and ready for a grounded, effective approach that actually works, you’re in the right place.
Let’s make skincare feel like you again.
Real Skin. Real Story. Read MineLet’s be honest—how many products have you tried?
How much time, money, and hope have you spent on routines that overpromised and underdelivered?
I’ve been there too. And at some point, it stops being about the cost. It becomes about the value.
YOU Skincare isn’t the cheapest option—and it’s not meant to be.
It’s for those of us who are done with trial and error and ready to invest in something that actually works.
I formulate every product with intention: minimal ingredients, maximum results, and zero fluff.
No fillers. No harsh actives. Just potent, science-backed care that speaks your skin’s language.
Because this isn’t just about skincare.
It’s about how you show up in the world.
It’s about your skin, your confidence, your peace of mind.
And to me? That’s worth everything.
Ready to invest in your skin—and yourself?
Shop Now
Clean Start, Radiant Finish
Gentle yet powerful cleansers that purify without stripping—laying the perfect foundation for your glow.
Ideal for Sensitive Skin
Gentle, barrier-supporting hydration that calms, protects, and balances—perfect for easily irritated skin.
Best for Hyperpigmentation
Potent actives and skin-brightening nutrients to supercharge your glow and even tone—fast.
Tried, Loved, Glowing
Customer favorites that deliver visible results and unwavering confidence—time after time.
I’m Amy—scientist, formulator, and someone who knows what it’s like to stare into the mirror and feel defeated.
I created YOU Skincare not as a brand, but as a solution—for women like me who were tired of choosing between irritation and ineffectiveness. If your skin is sensitive, acne-prone, or just plain reactive, I made this for you.
Everything I craft is intentional. I use clinical-grade actives, plant-powered ingredients, and zero shortcuts. Each formula is made in small batches by hand—with care, not compromise.
YOU Skincare is woman-owned, science-backed, and fiercely committed to your skin’s long-term health.
Here’s what you’ll never find in my products:
✘ Harsh additives
✘ Gimmicky trends
✘ Overcomplicated routines
And here’s what you will:
✔ Thoughtful formulas
✔ Proven ingredients
✔ Skincare that finally makes sense
If you’ve been waiting for someone to get it—you just found her.
Let’s change the way you feel in your skin.
Glow Starts Here → Explore Bestsellers
Targeted Radiance
Potent, science-led formulas that tackle breakouts, dullness, and sensitivity—one drop at a time.
The Glow Reset
Targeted treatments that reset, soothe, and revitalize—because your skin deserves a moment to recharge.
Soft. Smooth. Irresistible.
Nourishing lip care that hydrates, plumps, and protects—perfect for your glow, down to the last detail.
Curated rituals for radiant skin—because glowing gifts are the best kind.
This is the BEST hydrating/soothing/calming serum I have ever used! Period! No Doubt!
Moisture Replenishing Essence really impressed me with hydration levels similar to SKII FTE and Essential Hydration Serum provides long lasting hydration that works well with other skincare products and makeup.
YOU Skincare became one of my favorite brand discoveries last year. It’s a small indie brand with amazing products that deliver results with inci lists that make you swoon & get all excited.
Many of us dream of having bright, radiant skin that glows with health. Skin brightening treatments have become increasingly popular as they help reduce dark spots, even out skin tone, and restore a youthful appearance. Modern skin brightening treatments work by targeting melanin production, removing dead skin cells, and promoting cell turnover to reveal fresher, more luminous skin underneath.
Finding the right face mask for sensitive skin can be tricky. Many masks contain strong ingredients that may irritate delicate skin. But don't worry - there are great options out there.
Oily skin can be tricky to manage, but hyaluronic acid might be the secret weapon you've been looking for. This powerful skincare ingredient is known for its ability to hydrate and plump the skin. You might think adding moisture to oily skin is counterintuitive, but it's actually quite beneficial.
