January 07, 2020
Shedding of skin is a process call desquamation. In normal skin, the whole epidermis is replace in about 42 days and for the stratum corneum alone in about 14 days. That's why you should allow at least 30 days to see if the product works or not. But if you have an immediate allergic reaction to a product, you should discontinue using it right away though.
Remember the protein bridges, desmosomes, that connect between cornecytes? Desquamation is the enzymatic process that dissolves those protein bridges and shedding of these cells. This process is opposite of the production of amino acids from proteolytic degradation of filaggrin proteins. The proteolytic enzymes responsible for desquamation functions need the stratum corneum to be well-hydrated. And these enzymes are located intercellularly. In the absence of water, the cells do not shed normally and the results is thick, dry, rough, and scaly skin. There should be a balance in the production of corneocytes and shedding. Increased production of corneocytes (as in psoriasis) or decreased shedding (as in ichthyosis) results in the accumulation of cells on the skin surface and dry, rough skin.
The skin does know how to renew itself. It has the ability to do it. You don't need to use strong exfoliants. By you intervene in its nature process, if not careful you will cause more harm than good. Over exfoliation is the cause of many skin problems.
Healthy and smooth skin can be effortlessly achieve by keeping the skin hydrated and balance and leave it alone to do what skin know best!
This is why our hydration set is loved by so many of our customers! Have you tried it yet? A must have for dry, dehydrated skin!
Source: Handbook of Cosmetic Science and Technology
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May 30, 2026
You had a routine that worked. Maybe for years. Then somewhere in your early 30s, it stopped working, or started making things worse.
Breakouts that feel deeper. Dryness that never fully goes away. Redness from products you have used for years without a problem. Acne and flaking, at the same time, on the same cheek.
May 27, 2026
You have probably heard it all. Wash your face more. Dry out the breakout. Use a stronger treatment. Push through the purge.
And you may have tried all of it. Maybe your skin cleared briefly, then came back angrier. Maybe it never cleared at all. Maybe you added more products and ended up with a face that stings, flakes, and breaks out in places it never did before.