20% Vitamin C Antioxidant Serum | Minimalist Vitamin C Serum for Bright, Even, and Radiant Skin

The Gentle Revolution in Vitamin C: Finally, Brightness Without Irritation

Experience the transformative power of vitamin C without the sensitivity—our minimalist formula delivers radiance, clarity, and balance for even the most reactive skin.

For those who've given up on traditional vitamin C serums due to irritation, redness, or breakouts—this is your turning point. Our 20% Vitamin C Antioxidant Serum harnesses the power of stable Sodium Ascorbyl Phosphate to deliver the brightening benefits you want, without the sensitivity you don't.

The vitamin C dilemma is all too familiar: you want its renowned brightening and antioxidant benefits, but traditional L-ascorbic acid formulas leave your sensitive skin red, irritated, or breaking out. We understand this frustration because we've lived it.

Our 20% Vitamin C Antioxidant Serum represents a different approach—one that respects your skin's boundaries while still delivering remarkable results. Formulated with 20% Sodium Ascorbyl Phosphate, a stable and gentle vitamin C derivative, this serum works harmoniously with your skin's natural pH to help brighten and even your complexion without disrupting your skin's delicate balance.

Why It Works: The Science of Gentle Effectiveness

Unlike conventional vitamin C serums that rely on highly acidic formulations, our approach is different:

• Stability Matters: Sodium Ascorbyl Phosphate maintains its potency without rapid oxidation, ensuring consistent results with every application
• pH-Friendly Formula: Works at a skin-compatible pH level, helping to maintain your natural barrier function
• Enhanced Antioxidant Network: Ferulic acid, resveratrol, and ubiquinone work synergistically to help protect against environmental stressors
• Hydration-Focused: Supports moisture retention while helping to improve the appearance of skin tone and texture

The result? A complexion that appears brighter, clearer, and more balanced—without the trade-off of irritation or sensitivity.

Advanced Antioxidant Complex

Our thoughtfully crafted formula combines science-backed ingredients that work in harmony:

•  20% Sodium Ascorbyl Phosphate: A stable vitamin C derivative that helps brighten the appearance of skin without causing irritation
• Ferulic Acid: Enhances antioxidant performance and helps stabilize the formula
• Resveratrol: Helps promote a more even-looking skin tone
• Ubiquinone (CoQ10): Supports skin's natural renewal process for a revitalized appearance
• Centella Asiatica: Helps promote a calmer-looking complexion

Perfect For

• Sensitive skin that reacts to traditional vitamin C serums
• Acne-prone skin seeking brightness without breakouts
• Dull complexions needing gentle revival
• Anyone seeking stable, effective vitamin C benefits
• Minimalists wanting multi-benefit skincare without excessive products

Real Results, Real Skin

"A fantastic vitamin C for those who haven't been able to tolerate L-ascorbic acid due to acne breakouts or sensitivity. It is super hydrating. I noticed visible skin brightening within 2 weeks. This is incredible for a vitamin C derivative!" - @beauty_unplugged

"This serum is Sodium Ascorbyl Phosphate also containing Ferulic Acid, Resveratrol, Ubiquinone. Very watery consistency. Easy to spread. My skin absorbs quickly and once it settled, it hydrates so well. It helped calm the appearance of my skin during hormonal fluctuations. Since I got the sample I couldn't stop using it. When it ran out, I sobbed! I'm now so happy it's finally available and it's in my stash. There are a lot of serums I love but I can't imagine not choosing this serum as my best 2017 serum!!" - Mariko @mimid_marobu

Individual results may vary. Consistent use recommended for best results.

Color Note

Our serum's yellow hue comes from natural ingredients like ferulic acid and ubiquinone  not from oxidation as occurs with traditional L-ascorbic acid formulas. This color is a sign of our formula's powerful antioxidant properties.

Expert Application Method

For Maximum Benefits:

1. Always patch test before use (we understand sensitive skin needs caution)
2. After cleansing, apply 1-2 pumps to your entire face and neck
3. Gently press with your palms to enhance absorption
4. If using multiple serums, apply this one first to maximize penetration
5. Follow with moisturizer and SPF (morning)

The Minimalist Formula Your Skin Deserves

Our vitamin C serum embodies the principle that effective skincare doesn't need to be complicated or harsh. The lightweight, fast-absorbing texture leaves no sticky residue or heaviness—just soft, radiant skin that feels as good as it looks.

From Amy, Our Founder

As both a scientist and someone who's struggled with reactive skin, I created this serum to solve a problem I faced personally: wanting vitamin C's benefits without the irritation. This formula represents my belief that effective skincare should work with your skin, not against it. It's not just about looking better—it's about feeling confident in your skin again.

Experience vitamin C the way it should be—gentle, effective, and transformative. Your journey to brighter, clearer skin starts here.

Ingredients: Aqua/water, Sodium Ascorbyl Phosphate, Propanediol, Panax Ginseng Root Extract, Hydrocotyl (Centella Asiatica) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Ethoxydiglycol, Glycerin, Laureth 23, Panthenol, Ferulic Acid, Resveratrol, Ubiquinone, L-ascorbic acid, Sodium Hyaluronate, Phospholipids, Tocopherol, Citric Acid, Lactic Acid, Didecyldimonium Chloride, Potassium Sorbate.