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Some people feel more discomfort than others after using everyday personal care products like lotions or shampoos. This is often referred to as "sensitive skin." It's a common issue, with many people reporting it in surveys.

The term "sensitive skin" is used when someone's skin reacts strongly to these products, causing discomfort. Surveys show that a lot of people say they have sensitive skin, regardless of their background.

One of the questions I get most often is some version of this: "I've tried everything. Why does nothing work for my skin?"

Sometimes the answer is the ingredients. Sometimes it's the routine. But sometimes — and this is something the skincare industry rarely talks about honestly — the answer is that the products were never actually designed with your skin in mind.

This is Amy's real acne story: two years of making her skin worse with well-intentioned products, the skin barrier lesson that changed everything, and how that experience became the foundation for barrier-first formulation at YOU Skincare.

Hi Everyone!

I’m so excited to announce that we’re official on the web (www.youskincare.us) and we have a new look! I want to thank all of you for your support and patience. From the beginning, I wanted to create a product that is not only effective but enjoyable also. Skincare is self care after all ;) That’s the reason I worked so hard to bring you the new packaging.

You placed your trust in me and my products to help improve your skin’s health and I won’t take that for grant. Running a business is hard especially for one person but I can promise you that the reason I start on this journey will never change. I want to share my creations so it can help others who suffer from acne like me. There will be many more challenges lie ahead but I’m excite to face them. I hope I can continue to count on your support ^ _ ^

It’s hard enough to run a business, it’s even harder to do it by yourself. That’s where I am right now. It’s just me from the formulation to the final products. I love all the aspects of it and wouldn’t do it any other way. I’m a perfectionist so I like to be hand on anyway lol. All the funding for the business come out from my own pocket. I am focus on finding the best raw materials and packaging so I can make the most effective products for you that’s why I have no fund for marketing. I hope you can help me to spread the words far and wide!!

I haven’t stop formulating and I have several products in the works! Hopefully I can share them with you soon :)

To celebrate the opening of the shop you can use the code “abrandnewyou” for 10% off effective 4/2 to 4/12. And if you post a pic of your haul on social media with #abrandnewyou you will be enter to win my next product soon to be release (I don’t know the exact date nor the product yet lol there are several in the work so it depending on which one is done testing first! but when it is you will be the first to try it)